Courses - AICPE

Course Syllabus

Course Title: Digital Marketing (Skill Development Course)

Duration: 6 Months (Part-Time)

Course Objectives:

Equip students with a comprehensive understanding of digital marketing strategies and tools.
Prepare students for self-employment opportunities in the digital marketing field.
Enable students to use digital marketing effectively for career growth and business success.
Familiarize students with the latest trends and platforms in digital marketing.
Highlight the importance of digital marketing skills in India's evolving business landscape.

Course Overview: This 6-month part-time Digital Marketing Skill Development Course is designed to provide Indian students with practical knowledge and hands-on experience in the field of digital marketing. The curriculum covers essential topics such as digital marketing fundamentals, website design, SEO, SEM, social media marketing, email marketing, online reputation management, affiliate marketing, and more. The course content can be tailored to meet specific learner requirements or regional variations.

Course Teaching Methodology:

Classroom Instruction: Theory and practical training in digital marketing.
Hands-On Projects: Students will work on real-world digital marketing projects.
Case Studies: Analyzing successful digital marketing campaigns.
Guest Lectures: Industry experts may be invited to share insights.
Group Discussions: Encouraging peer learning and idea sharing.

Importance for Learner in Career Growth and Self-Employment:

Graduates of this course will be well-prepared for careers as digital marketing specialists, consultants, or entrepreneurs.
It offers self-employment opportunities as students can offer digital marketing services to businesses.
Provides potential for career growth in India's thriving digital marketing and e-commerce sectors.

Course Contents:

Module 1: Basics of Marketing

Introduction to marketing principles and concepts.

Module 2: What is Digital Marketing?

Understanding the scope and significance of digital marketing.
Comparison of traditional and digital marketing.
Key statistics and trends in digital marketing.

Module 3: Digital Marketing Platforms

Overview of popular digital marketing platforms.
Choosing the right platform for specific marketing objectives.

Module 4: Digital Marketing Strategy for Websites

Creating effective digital marketing strategies.
Website planning and optimization.

Module 5: Website Designing with WordPress

Introduction to website design using WordPress.
Building and customizing websites.

Module 6: Search Engine Optimization (SEO)

Understanding SEO principles and algorithms.
On-page and off-page optimization techniques.
Keyword research and content development strategies.

Module 7: Search Engine Marketing (SEM)

Introduction to paid marketing.
Google Ads (Google AdWords) setup and optimization.
Display advertising, video marketing, and remarketing.

Module 8: Social Media Marketing

Leveraging social media platforms for marketing.
Strategies for Facebook, Twitter, LinkedIn, Instagram, and more.

Module 9: Email Marketing

Creating and executing email marketing campaigns.
Building subscriber lists and analyzing campaign performance.

Module 10: Inbound Marketing

Inbound marketing concepts and strategies.
Content marketing and landing page design.

Module 11: Online Reputation Management (ORM)

Importance of ORM for businesses.
Strategies to manage online reputation effectively.

Module 12: Online Money Earning Strategies

Success stories of online entrepreneurs.
Strategies for earning money online.

Module 13: Google AdSense and Affiliate Marketing

Introduction to Google AdSense.
Affiliate marketing concepts and strategies.

Module 14: Freelancing Business Strategies

Establishing a freelancing business.
Navigating freelancing platforms and securing clients.

Module 15: Google Analytics In-Depth

Comprehensive understanding of Google Analytics.
Analyzing website traffic and user behavior.

Upon successful completion of this Digital Marketing Skill Development Course, students will possess the knowledge and practical skills needed for a successful career in digital marketing or entrepreneurship. The course equips them with the tools and strategies necessary to excel in India's growing digital economy.