Course Overview:
The course aims to develop the students' understanding of the principles and practices of corporate communication and its role in organizational success. It will provide a comprehensive overview of corporate communication concepts and techniques, including public relations, media relations, employee communication, crisis communication, and emerging technologies.
Course Objectives:
By the end of the course, the students should be able to:
Define the scope and relevance of corporate communication in the business environment
Identify the key concepts and principles of corporate communication
Evaluate the ethical and legal considerations in corporate communication
Understand the role of public relations in corporate communication
Analyze the functions of corporate communication and public relations
Identify the different types of media and how they are used in corporate communication
Create effective communication strategies for different stakeholders, including employees, media, and customers
Understand the importance of crisis communication and develop a crisis communication plan
Identify the emerging technologies in corporate communication and their impact on business
Teaching Methodology:
The course will use a combination of lectures, case studies, group discussions, and practical exercises to facilitate learning. Students will be required to participate actively in class discussions and group activities.
Course Contents:
Week 1-2: Introduction to Corporate Communication
Foundation of Corporate Communication
Corporate Communication: Scope and Relevance
Keys concept in Corporate Communication
Ethics and Law in Corporate Communication
Week 3-4: Public Relations and Media Relations
Understanding Public Relations
Fundamental of Public Relations
Emergence of Public Relations
Public Relations Environment
Theories used in Public Relations
Media Relations
Week 5-6: Employee Communication and Crisis Communication
Functions of Corporate Communication and Public Relations
Employee Communication
Crisis Communication
Week 7-8: Financial Communication and Emerging Technologies
Financial Communication
Emerging Technology in Corporate Communication and Public Relations
Contribution of Technology to Corporate Communication
Information Technology in Corporate Communication
Corporate Blogging
Week 9-10: Practical Exercises and Case Studies
Creating effective communication strategies for different stakeholders
Developing a crisis communication plan
Case studies and group discussions
Week 11-12: Final Project
Students will be required to work on a final project that involves the development of a corporate communication plan for a hypothetical organization.
Importance for Learner in Career Growth and Self-Employment:
The course is designed to equip the students with the skills and knowledge required for a career in corporate communication. The course will also be useful for entrepreneurs who want to develop effective communication strategies for their businesses.
Note: The course content can be modified based on the requirements of learners or location.
Course Title: Corporate Communication
Course Duration: 3 Months
Course Overview:
The course aims to develop the students' understanding of the principles and practices of corporate communication and its role in organizational success. It will provide a comprehensive overview of corporate communication concepts and techniques, including public relations, media relations, employee communication, crisis communication, and emerging technologies.
Course Objectives:
By the end of the course, the students should be able to:
Define the scope and relevance of corporate communication in the business environment
Identify the key concepts and principles of corporate communication
Evaluate the ethical and legal considerations in corporate communication
Understand the role of public relations in corporate communication
Analyze the functions of corporate communication and public relations
Identify the different types of media and how they are used in corporate communication
Create effective communication strategies for different stakeholders, including employees, media, and customers
Understand the importance of crisis communication and develop a crisis communication plan
Identify the emerging technologies in corporate communication and their impact on business
Teaching Methodology:
The course will use a combination of lectures, case studies, group discussions, and practical exercises to facilitate learning. Students will be required to participate actively in class discussions and group activities.
Course Contents:
Week 1-2: Introduction to Corporate Communication
Foundation of Corporate Communication
Corporate Communication: Scope and Relevance
Keys concept in Corporate Communication
Ethics and Law in Corporate Communication
Week 3-4: Public Relations and Media Relations
Understanding Public Relations
Fundamental of Public Relations
Emergence of Public Relations
Public Relations Environment
Theories used in Public Relations
Media Relations
Week 5-6: Employee Communication and Crisis Communication
Functions of Corporate Communication and Public Relations
Employee Communication
Crisis Communication
Week 7-8: Financial Communication and Emerging Technologies
Financial Communication
Emerging Technology in Corporate Communication and Public Relations
Contribution of Technology to Corporate Communication
Information Technology in Corporate Communication
Corporate Blogging
Week 9-10: Practical Exercises and Case Studies
Creating effective communication strategies for different stakeholders
Developing a crisis communication plan
Case studies and group discussions
Week 11-12: Final Project
Students will be required to work on a final project that involves the development of a corporate communication plan for a hypothetical organization.
Importance for Learner in Career Growth and Self-Employment:
The course is designed to equip the students with the skills and knowledge required for a career in corporate communication. The course will also be useful for entrepreneurs who want to develop effective communication strategies for their businesses.
Note: The course content can be modified based on the requirements of learners or location.
